Website Design for Retail / Producer

I worked with Starbuck Farm, a producer of 100% pure, organic, and kosher maple syrup, to transform their outdated website into a fully functional e-commerce platform. Built using WordPress and WooCommerce, the new site allows them to sell syrup varieties—Golden Delicate, Amber Rich, and Dark Robust—directly online, with support for coupon usage, USPS integration, and printing shipping labels from the website.

Objectives

• Update the website with a professional, user-friendly design to enable online sales.
• Implement coupon usage and multiple payment options, including Apple Pay, Google Pay, PayPal, and major credit cards.
• Integrate USPS for shipping label generation and payment, allowing easy order fulfillment.
• Set up automatic pricing adjustments based on order quantity.

Strategy

I redesigned the website using WordPress and WooCommerce, focusing on functionality and ease of use. The site offers detailed descriptions of each syrup type and supports multiple payment methods. I integrated USPS services for seamless label printing and shipping directly from the site, along with a robust coupon system for promotions. The site also adjusts pricing automatically based on the quantity purchased, making it simple for customers to buy in bulk.

Results

The revamped site provided a modern, professional online presence, allowing Starbuck Farm to sell products directly to customers. The introduction of coupon codes and flexible payment options improved the shopping experience. Additionally, the USPS integration made shipping and fulfillment more efficient. As a result, the farm saw a marked improvement in sales and customer satisfaction shortly after launch.