How much does web design cost in 2024? What are the pricing options available?

April 12, 2024

2024 Web Design Pricing General Overview

How much does a website design cost in 2024? 

Wondering about what goes into the cost of making a website and how much you’ll need to pay in 2024? We’ve got you covered! Let’s break down web design pricing together so you know what to plan for. Plus, we’re going to give you some tips on how to save money on your project, helping you get the best value for your investment.

2M Web Design is a web design company offering competitive web design pricing to its clients. We believe that every business should have access to flexible pricing options and packages that cater to their unique needs and budgets. 

The cost of getting a website designed can really vary. If you’re looking for something simple and straightforward, you might spend about $500 on a template-based site. But if you want something unique and tailored just for you, the price can jump up to $100,000 or more. A Custom designed website for a small/medium business could fall anywhere from $3,000 to $10,000. Also, Web Designers usually charge by the hour, and their rates can be anywhere from $30 to $149 in most of the US States.

DIY

Freelance Designer

Small Web Design Company

Medium / Big Web Design Agency

Landing Page

DIY

$0 - $200

Freelance Designer

$100 - $2,000

Small Web Design Company

$1,500 - $3,000

Medium / Big Web Design Agency

$3,000 - $5,000

Small Website

1-5 pages

DIY

$0 - $400

Freelance Designer

$300 - $5,000

Small Web Design Company

$2,000 - $10,000

Medium / Big Web Design Agency

$7,000 - $15,000

Medium Website

10-20 Pages

DIY

$0 - $400

Freelance Designer

$1,000 - $6,000

Small Web Design Company

$5,000 - $10,000

Medium / Big Web Design Agency

$15,000 - $30,000

E-commerce Website

Basic Setup + 5 pages  + 20 Products

DIY

$500 - $3,000

Freelance Designer

$3,000 - $6,000

Small Web Design Company

$7,000 - $20,000

Medium / Big Web Design Agency

$25,000 - $45,000

Prices for web design services may vary based on location.

2024 Web Design Pricing Key Factors What Influences Web Design Costs?

Factor #1 Web Design Company Size

If you’re wondering whether the size of a Web Design Company affects how much you’ll pay for web design, the answer is yes! Larger companies often need more resources and have bigger teams, which can raise their web design costs. Smaller companies can usually enjoy lower prices due to their simpler requirements.

Large web design agencies are well-equipped with teams that include not only web and graphic designers but also developers, project managers, and marketing specialists. They often operate out of spacious offices and employ a significant number of staff to handle extensive projects. Because of these factors, their overhead costs are substantially higher. This is reflected in their web design pricing, which tends to be higher to cover the comprehensive services they offer. Typically, the starting price for their services can range from $20,000 to $30,000, with premium packages that provide extensive custom designs and functionalities exceeding $100,000. These agencies are best suited for large-scale, custom web apps or e-commerce sites with thousands of products.

Medium-sized web design studios strike a balance between the scale of large agencies and the personalized approach of smaller freelancers. Their web design pricing may be more competitive than larger agencies while still offering high-quality services and a dedicated team to manage projects effectively. Medium Size companies will charge your anywhere between $10,000 to $50,000

Freelancers and small design boutiques, such as 2M Web Design, prioritize personalized services that emphasize creativity, flexibility, and direct client interaction. Our lower overhead costs are due to our small team or independent operation, which enables us to offer more affordable pricing options while providing the same services as larger web design companies. You can expect to pay between$750 and $10,000 for most of the project and up to $20,000 for larger projects.

Factor #2 Complexity and Scope

How many hours does it take to build and design a website? The timeline and price will vary depending on various factors like the complexity of the site, the number of pages, and the features it will have

A simple website with basic design elements and minimal features is generally less expensive than a website that requires advanced functionality, such as e-commerce or membership sites. This is because building a website with advanced features will require more time and resources from your developer, which can result in higher costs.

Before starting your website project, it’s important to consider your website’s needs. Do you need a simple website that just showcases your products or services? Or do you need a website that allows customers to buy products online? If you need an e-commerce or membership site, it’s important to understand that it will require more work from us.

By considering the needs of your website, you can avoid any unnecessary expenses and ensure that you get the website that meets your requirements. 

Factor #3 Level of Customization

When it comes to building a website, the web design pricing is often determined by the level of customization that is desired. If you’re looking for an affordable option, you might consider using off-the-shelf templates or pre-designed websites. These options can be great because they are usually lower in price, but they do come with limited customization options.

If you’re looking for a website price that is tailored to your specific brand identity or target audience, then a highly customized website might be the way to go. Keep in mind that creating a custom website may require more time and resources, which could result in higher costs. However, the benefit of a highly customized website is that it can attract and engage your target audience more effectively. 

Ultimately, the decision is yours and depends on your budget, goals, and timeline. If you’re not sure which option is best for you, it may be helpful to contact us so we can help guide you in the right direction. We offer a handy list of tips on how to save time and money when asking for a web design project quote

Factor #4 Expertise and Experience

Keep the experience level in mind when picking a web designer or web design company. Experienced web designers or agencies, known for their proven track record, generally charge more but are adept at creating professional, efficient websites that truly reflect your vision. In contrast, entry-level designers or overseas website design services companies might offer lower rates, which can be appealing if you’re on a tight budget. However, while they may be capable, their designs might not have the same polish or efficiency as those created by more seasoned professionals.

Experienced freelancer web designers and web design companies can anticipate and solve problems before they become serious issues. Companies like ours can identify potential pitfalls early on and adjust the design process accordingly, which can save resources and reduce the risk of costly errors.

Experienced companies such as 2M Web Design understand the importance of project timelines and we’re reliable and efficient in managing deadlines. This efficiency can save you time and minimize the stress involved in the web design process.

Always balance the price with the expected quality, and don’t hesitate to ask for samples of previous web design work or reviews. Opting for an experienced designer could be more cost-effective in the long run, as their expertise in building user-friendly, fast, and SEO-optimized sites and reliability can significantly boost your website and business.

Factor #5 Geographical Location

One of the key elements to keep in mind when looking for web design pricing is that geographical location can play an important role. This is because web designers and web development agencies in regions with higher living costs or greater demand for services may charge higher rates to cover their expenses and maintain profitability. For example, if you live in Los Angeles, San Diego, San Francisco, Sacramento, New York, Miami, or any other big city or expensive state with a higher cost of living, you may find that web design pricing is generally higher compared to a smaller town or rural area for exactly the same work and scope.

If you have a limited budget, it might be helpful to consider working remotely with a designer or agency that is located in a region with lower living costs and a lower demand for services. This approach can help you obtain a high-quality website without exceeding your budget. We are a Fresno-based web design company and can offer you affordable web design pricing working remotely.

Strategies for Affordable Web Design Tips for Cost-Effective Web Design

  • PPlan Your Website Carefully

    Have a detailed blueprint of your website requirements to avoid expensive revisions later on.

  • PPrepare Your Content in Advance

    By providing the final text, images, and other media upfront, you eliminate the need for multiple revisions to replace placeholder content, thus reducing the hours needed for development.

  • PClarify Your Vision Before Requesting Quotes

    Know exactly what you’re looking for before you ask for quotes. Provide potential designers with a clear sitemap, examples of websites you like, or even the exact content and layout you envision. This specificity helps ensure more accurate quotes and can prevent costly misunderstandings and redesigns later in the project.

  • PBundle Services
    Look for deals that bundle design, hosting, and maintenance, as these can often be more economical than purchasing services separately.
  • PSearch for Reviews and References

    Get estimates from both local and remote companies to find the best rate and service combination for your budget.

  • PCompare Value Propositions
    Don’t just look at the price; compare what each package includes. Some may offer better value through additional services like SEO or social media integration.
  • PCompare Remote and Local Quotes

    Collect and compare quotes from both local and overseas web design companies to ensure you get the best price and service.

  • POutsource to Cost-effective Locations

    Consider hiring web design services from regions with lower living costs, which can offer competitive rates without compromising quality.

When picking a web design company, it’s important to check their portfolio, reputation, and expertise. Also, compare prices, quality, delivery time, and communication. Look for a provider that’s flexible, supportive, and meets your needs. By doing so, you’ll find the best web design provider for you!

Our team takes the time to get to know each client, their goals, preferences, and requirements and offers personalized recommendations based on their specific situation. We strive to guide our clients through the process, ensuring that they find the right solution that aligns with their needs, budget, and goals.

We offer free consultations, so take advantage of these to discuss your needs and get a better understanding of what pricing options are available to you.

Ready to Start? Free Consultation

Contact us for a free estimate and to learn more about the costs associated with it. As a website design company, we’re committed to going above and beyond for our clients and providing the best price / quality available for you.

Web Design Portfolio Example

Check out our portfolio and learn about our competitive web design pricing.

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