Website Design for Restaurant / Food

While working at One to 1 Marketing, I was assigned the task of creating a business/promotion card for Ran Getsu, a Japanese restaurant located in Orlando, FL. The card not only needed to reflect the restaurant’s identity but also serve as a marketing tool by offering a 10% discount to encourage visits.

Objectives

The goal was to design a card that effectively promoted Ran Getsu and incentivized new and returning customers with a 10% discount. It was essential for the card to balance promotional messaging with a clean, elegant design that matched the restaurant’s brand.

Strategy

I integrated traditional Japanese design elements, like soft wave patterns and cherry blossom motifs, to maintain cultural relevance. The front side highlighted the 10% discount offer in a bold yet tasteful manner, while the reverse side contained the restaurant’s logo, contact details, and a simple call to action: “Present this card to receive 10% off your next meal.”

Results

The promotion card was well-received and successfully increased customer engagement. Ran Getsu reported a noticeable uptick in new patrons, many of whom used the 10% discount offer to try the restaurant, contributing to increased brand visibility and foot traffic.