Website Design for Technology / Education

While working at Bitwise Industries in Fresno, I was tasked with designing promotional flyers for Geekwise Academy’s coding courses. Geekwise offers in-person, 6-week-long courses at incredibly affordable prices, taught by industry-leading technologists. The aim was to create eye-catching and informative flyers to boost enrollment in these highly practical and accessible courses.

Objectives:

• Design promotional flyers that clearly convey course details and pricing.
• Appeal to aspiring technologists looking for in-person learning at a budget-friendly rate.
• Emphasize the industry expertise of the instructors and the value of the courses.

Strategy: I focused on a clean, modern design that would appeal to tech-savvy individuals. Using bold colors and straightforward typography, I highlighted key details like course duration, pricing, and the unique value of being taught by experienced technologists. The flyers were designed to be versatile, used both for print distribution and digital promotion.

Results: The flyers successfully increased enrollment for Geekwise Academy’s coding courses, drawing attention from individuals looking to break into the tech industry. The clear, engaging design helped communicate the value of the courses, and the affordable pricing made them even more appealing. Bitwise Industries and Geekwise Academy were pleased with the response generated by the campaign.